AI PRODUCT MARKETING
HAS GOTTEN COMPLICATED

"WHEN IS THE ROI COMING?"

-JENSEN HUANG, CEO OF NVIDIA
AXIOS INTERVIEW, JUL 23 2026 

AI COMPANIES "NEED TO REBUILD TRUST"

-ALEX KARP, CEO OF PALANTIR
MSNBC "SQUAWK BOX", JUL 1 2026

"THE CEOS DRIVING THE DISCUSSION ABOUT AI...ARE REALLY BAD AT COMMUNICATING TO THEIR FUTURE USER BASES."

-MARK CUBAN, ENTREPRENEUR/INVESTOR
 X.COM, JUNE 25 2026 

76%

of Americans only trust AI "sometimes" or "rarely".
(Quinnipiac Polling)

41%

of enterprise organizations are shrinking their tech stacks.
(Futurum)

<20%

of CTOs report AI initiatives meeting or exceeding business goals. 
(CTO.com)

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WHERE DO YOU FIT?

"AI IS ESSENTIALLY A FIVE-LAYER CAKE...BECAUSE THIS COMPUTING PLATFORM REQUIRES ALL THE LAYERS UNDERNEATH IT, IT HAS STARTED THE LARGEST INFRASTRUCTURE BUILDOUT IN HUMAN HISTORY "

-JENSEN HUANG, CEO OF NVIDIA, DAVOS WORLD ECONOMIC FORUM, JAN. 20 2026 

Jensen Huang portrait

 Wherever you sit in Huang’s five-layer cake, you are competing in a market where every layer is crowded, expensive and under scrutiny. The deeper you are in the stack, the more technical your value can seem. The closer you are to the customer, the more pressure you face to prove adoption. Either way, your message has to make the invisible visible — and make your value impossible to ignore.

Layer cake diagram representing the changing technology landscape

PART CREATIVES. PART MARKETERS.
PART AI TRANSLATOR.
WE'RE YOUR

Accomplices

WHAT YOU NEED

COMPLEXITY TO CLARITY

The market has shifted from AI excitement to AI accountability.

Founders are no longer selling into a world of open-ended experimentation. They are selling into buying committees that are consolidating tools, demanding proof, questioning costs, involving procurement earlier and forcing every new technical investment to justify why it belongs in the stack.

That's why the message matters.
That's exactly where your Accomplice(s) come in.

WHAT WE'VE DONE

Department of War logo spread

MESSAGING THE DEPARTMENT OF WAR'S AI STRATEGY

When the Department of War needed to communicate its AI adoption strategy across one of the most complex technology ecosystems in the world, Accomplice(s) helped turn that complexity into clarity. Through our work with the Office of the Under Secretary of War for Research & Engineering (OUSWR&E) and the Department of War's Chief Digital Artificial Intelligence Office (DoW CDAO), including CTO.mil, AI-focused media, social content and leadership messaging, we translated highly technical priorities into public-facing narratives that audiences could understand, trust and act on. That is the same challenge tech founders face now: the market is crowded, buyers are skeptical and technical capability alone is not enough. 

Accomplice(s) helps tech innovators sharpen the story, prove the value and build the message architecture needed to move from interest to adoption.

Hands sketching a system architecture

WHAT WE'VE DONE

PRODUCT MARKETING FOR A META-BACKED AI LAB

Forbes

When a Meta-backed AI lab needed to define its presence in a high-stakes, crowded AI market, Accomplice(s) helped turn technical depth into clear, presentation-ready storytelling. Working under an urgent one-week turnaround, we developed multiple video assets from concepting and storyboarding through animation and delivery—giving the team a sharper way to communicate complex AI capabilities in a conference environment built for attention, scrutiny and competition. 

The lesson is simple: breakthrough technology still needs a message that makes people understand why it matters, trust why it works and remember why it is different.

Scale AI private sector messaging work
Shield AI logo
Forbes startup logo

WHAT WE'VE DONE

INTERVIEW WITH SHIELD AI

Founders are no longer selling into a world of open-ended experimentation. They are selling into buying committees that are consolidating tools, demanding proof, questioning costs, involving procurement earlier and forcing every new technical investment to justify why it belongs in the stack.

WE'RE MORE THAN JUST AI

WE LAUNCH INITIATIVES

Accomplices partner and client logo spread

Few Las Vegas agencies have a track record of breaking into new industries and tapping into national budgets.

Accomplice(s) does. 

Across both private and public sectors--from defense to DJs--Accomplice(s) is a digital agency of "hired guns" specializing in multimedia production, leveraging AI, and launching campaigns

Ready to Meet?

LET'S TALK!

Tesa Lau

Tesa Lau

CEO & Founder

Tesa Lau sports over 15 years across the tech and entertainment sectors, helping with key launches at Microsoft and early streaming video startups.

Anthony Torretti

Anthony Torretti

Integrated Marketing & Business Development

Anthony has over a decade of tech-forward production experience across the worlds of gaming, B2B industrial, and beyond collaborating with brands and licenses such as Disney, Warner Bros., and others.

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