AI PRODUCT MARKETING IS LOUD

"WE HAVE NOT...DONE A VERY GOOD JOB OF EXPLAINING TO PEOPLE WHAT THE BENEFITS ARE."

-SAM ALTMAN, FOUNDER/CEO OF OPENAI
DAVID SENRA INTERVIEW, AUG 23, 2026

AI COMPANIES "NEED TO REBUILD TRUST."

-ALEX KARP, CEO OF PALANTIR
MSNBC "SQUAWK BOX", JUL 1 2026

"THE CEOS DRIVING THE DISCUSSION ABOUT AI... ARE REALLY BAD AT COMMUNICATING TO THEIR FUTURE USER BASES."

-MARK CUBAN, ENTREPRENEUR/INVESTOR
X.COM, JUNE 25 2026

76%

of Americans only trust AI "sometimes" or "rarely".
(Quinnipiac Polling)

41%

of enterprise organizations are shrinking their tech stacks.
(Futurum)

<20%

of CTOs report AI initiatives meeting or exceeding business goals.
(CTO.com)

AI ADOPTION IS MOVING FAST. BUYER TRUST IS NOT. WE CLOSE THE GAP WITH CLEAR, CREDIBLE GTM MESSAGING.

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WHERE DO YOU FIT?

"AI IS ESSENTIALLY A FIVE-LAYER CAKE...BECAUSE THIS COMPUTING PLATFORM REQUIRES ALL THE LAYERS UNDERNEATH IT, IT HAS STARTED THE LARGEST INFRASTRUCTURE BUILDOUT IN HUMAN HISTORY."

-JENSEN HUANG, CEO OF NVIDIA, DAVOS WORLD ECONOMIC FORUM, JAN. 20 2026

Wherever you sit in the AI five-layer cake, you are competing in a market where every layer is crowded, expensive and under scrutiny. The deeper you are in the stack, the more technical your value can seem. The closer you are to the customer, the more pressure you face to prove adoption. Either way, your message has to make the invisible visible — and make your value impossible to ignore.

Layer cake diagram representing the changing technology landscape

YOU BUILT THE PRODUCT. NOW BUILD THE STORY FOR CUSTOMERS TO ADOPT IT AT SCALE.

PART CREATORS. PART MARKETERS.
PART AI TRANSLATORS.
WE'RE YOUR

WHAT YOU NEED

COMPLEXITY TO CLARITY

The market has shifted from AI excitement to AI accountability.

Founders are no longer selling into a world of open-ended experimentation. They are selling into buying committees that are consolidating tools, demanding proof, questioning costs, involving procurement earlier and forcing every new technical investment to justify why it belongs in the stack.

That's exactly where your Accomplice(s) come in.
We have a track record in messaging top-tier, complex technologies.

WHAT WE'VE DONE

MESSAGING THE DEPARTMENT OF WAR'S AI STRATEGY

When the Department of War needed to communicate its AI strategy across one of the most complex technology ecosystems in the world, Accomplice(s) helped turn that complexity into clarity. Through our work with the Office of the Under Secretary of War for Research & Engineering (OUSWR&E) and the Department of War's Chief Digital Artificial Intelligence Office (DoW CDAO), including CTO.mil, AI-focused media, social content and leadership messaging, we translated highly technical priorities into public-facing narratives that audiences could understand, trust and act on. That is the same challenge tech founders face now: the market is crowded, buyers are skeptical and technical capability alone is not enough.

Accomplice(s) helps tech innovators sharpen the story, prove the value, and build the message architecture needed to move from interest to adoption.

WHAT WE'VE DONE

PRODUCT MARKETING FOR A META-BACKED AI LAB

When a Meta-backed AI lab needed to define its presence in a high-stakes, crowded AI market, Accomplice(s) helped turn technical depth into clear, presentation-ready storytelling. Working under an urgent one-week turnaround, we developed multiple video assets from concepting and storyboarding through animation and delivery—giving the team a sharper way to communicate complex AI capabilities in a conference environment built for attention, scrutiny and competition.

The lesson is simple: breakthrough technology still needs a message that makes people understand why it matters, trust why it works and remember why it is different.

OUR WORK BEYOND TECH & AI

WE LAUNCH INITIATIVES

Across both private and public sectors--from defense to DJs-- Accomplice(s) is a digital agency of "hired guns" specializing in multimedia production, leveraging AI, and launching campaigns.

Ready to Meet?

LET'S TALK!

Tesa Lau

CEO & Founder

Tesa Lau sports over 15 years across the tech and entertainment sectors, including growth-acceleration at three venture-capital-funded and angel-funded early streaming video startups. More recently, Tesa has launched 50+ national programs that integrate technology and content for high profile Fortune 1000 clients and the Department of War.

Anthony Torretti

Integrated Marketing & Business Development

Anthony has over a decade of tech-forward production experience across the worlds of gaming, B2B industrial, and beyond collaborating with brands and licenses such as Disney, Warner Bros., and others.